New owner for digital marketing agency

A Bristol-based digital marketing agency has been acquired by a private equity backed global digital communications company.

With more than 20 employees, Microserve, which has been snapped up by Investis Digital, develops digital experiences, including website audits, design, user experience, strategy, and overall site support and maintenance. Its team of Drupal-accredited developers is one of the biggest in the UK.

Microserve’s clients range from financial service giants to charities, NGOs, local government and more.

This portfolio of clients will add to Investis Digital’s own well-known clients, which include ASOS, Anglo American, Rolls-Royce, Ocado, Heineken and Vodafone. London-headquartered Investis Digital is owned by private equity group ECI Partners.

Dan McNamara, managing director at Microserve, said: “We are so pleased to be joining the Investis Digital team, especially during a period of growth.

“The opportunity to work alongside great talent, access a wider client base and leverage our capabilities to accelerate their Drupal capabilities made this partnership the right choice.”

The corporate finance team at PKF Francis Clark advised Microserve’s shareholders on the sale.

PKF Francis Clark’s team comprised Nick Tippett and Stuart Rogers.

Tippett said: “Microserve is a great example of the high calibre of business based in Bristol, particularly in the technology sector. With our Bristol office, we were well placed to advise the shareholders on the transaction and provide them with specialist taxation advice as part of our role.

“Despite the continued uncertainty, we are seeing active acquirers looking for strategic purchases of high quality businesses, particularly in sectors that have performed well during Covid-19.”

Alex Pyatt, of Temple Bright, provided legal advice to the shareholders of Microserve.

The Microserve team will continue to be based in Bristol, with Dan McNamara leading the integration of Microserve into the Investis Digital business.

This article appeared on the Insider Media website on 2 October 2020.