Foresight invests £4 million into Round Group
14/10/2026
Foresight Group, a leading regional private equity and real assets investment manager, has announced a £4.0 million investment into Round Group Limited, a leading technology enabled digital agency serving the global music, entertainment and consumer brands sectors.
Founded in London in 2019, Round specialises in delivering campaigns through short-form social media content. Round’s service is underpinned by its proprietary technology platform, supporting campaign design and activation, payment processing and detailed performance analytics, along with access to a global database of over 100,000 content creators.
The investment will support a domestic growth plan and international expansion in to US and APAC markets, along with continued development of Round’s technology platforms and key future hires. To support the Round’s growth, Liz Sands will join the team as Non-Executive Chair. Liz brings a wealth of experience from the media sector with previous roles including the CEO of international talent and luxury brand agency, Great Bowery.
Aaron Sayer, Founder and CEO of Round, said: “We are delighted to have secured the investment from Foresight, which marks a significant milestone in Round’s journey. Their support will enable us to accelerate our growth strategy, broaden our technology and unlock new opportunities.”
Dave Guy, Senior Investment Manager at Foresight Group, commented: “Since inception in 2019, Round has become a leading specialist agency in high growth end markets, led by Aaron and his talented and highly ambitious management team. We are delighted to have completed our investment and look forward to supporting the team on the next phase of growth.
Liz Sands, Non-Executive Chair at Round Group, commented: “It’s rare to find a business that combines such a strong growth outlook with technology that is shaping a new market. Round sits at the forefront of an emerging wave of opportunity in the creator economy, and I look forward to working with Aaron, the team at Round and Foresight to turn that potential into lasting international success.”
Foresight invests in promising growing companies, providing equity or debt to meet the needs of founders and management teams wherever they are on their journey. Foresight works with the growing companies it supports to enable founders and management teams to build resilient and prosperous companies to deliver strong economic returns and to have a positive impact on the societies in which they operate.
Round was advised by EY and Temple Bright. Temple Bright’s advice was led by partner Alex Pyatt (corporate).
This article is adapted from one published on the Foresight Group website on 14 October 2026.
