Temple Bright advises on sale of leading CRM provider Acteol to The Access Group


Law firm Temple Bright has advised the owners of Acteol, the UK’s leading provider of CRM software and contracted marketing managed services to the hospitality, leisure, travel, and gaming sectors, on the sale of the company to The Access Group, a leading business solutions and software provider for mid-sized organisations.

The addition of Acteol to Access Hospitality is the latest in a series of best-of-breed solutions that provide a fully integrated technology service for multiple operators within the hospitality and leisure sectors. 

Henry Seddon, Managing Director of Access Hospitality, commented: “The acquisition of Acteol reinforces Access Hospitality’s position as the UK’s No 1 provider of software solutions for hospitality and leisure businesses. We are dedicated to supporting our clients through every customer, supplier and employee interaction, offering end to end solutions that drive efficiency and improve their business operations. The addition of a market-leading CRM platform to Access Hospitality’s existing product range of over 20 integrated Software as a Service (SaaS) solutions creates a definitive modular option that is flexible and can be scaled for any size of multiple operation.

“With business leaders recognising the growing importance that technology plays as they recover from the impact of the COVID-19 pandemic, integrating a CRM system into the Access portfolio creates an unrivalled business building proposition. Organisations use Acteol to create a single customer view where all their customer data is in one place, cleaned, de-duped and enriched. This allows more effective and efficient multi-channel marketing to customers, creates more meaningful connections, greater customer engagement and therefore sales. We are excited by the additional opportunities that will come from integrating Acteol CRM capabilities with Access Hospitality’s existing solutions, including EPoS, reservations and ticketing. This will provide great opportunities for our existing customers as well as increasing the growth potential for Acteol client base.”

Stephen Powell, Director of CRM at Acteol, added: “The Access Group is recognised for its experience in accelerating product development, investing in customer success and providing software that gives their customers the freedom to focus on guest experiences – all principles which Acteol holds dear. We are looking forward to Acteol continuing this journey with Access and becoming bigger and better. Each of our customers will be able to take advantage of a far-reaching suite of best-in-class solutions, delivered from a single supplier, through a single platform and we are excited that Acteol will now be an integral part of such an effective technology portfolio.”

Henry Seddon concluded: “Access Hospitality’s strategy is to continue bringing new and innovative products to market and Acteol is a natural fit within our expanding technology solutions. We believe there will be particular benefit of integrating Acteol into Access Workspace, which powers the tools that increase engagement and share information across all business functions. Adding the capability of Acteol CRM to our current product range will play an important role as Access Hospitality continues to deliver the high levels of support and service that our customers have come to expect.”

The Temple Bright team was led by corporate partner Paul Stone, who commented: “This is a pivotal deal for both Acteol and The Access Group, with obvious potential resulting in exciting opportunities for further growth. It was a pleasure working with the Acteol team and the deal process was thoroughly positive and collaborative, which augurs well for the future. We will be watching with great interest how things develop from here.”

Temple Bright was launched in Bristol in 2010, using a tech-enabled, streamlined business model. It opened a second office in London EC2 in 2013 and now has 76 partners, evenly spread across the two locations. The firm advises clients ranging from startups to PLCs across a range of sectors. It has particular strength in corporate transactions and has continued to advise on a large number of deals over the past 12 months despite the disruption caused by the pandemic.

This article appeared on the Bdaily website on 1 June 2021.

Paul Stone
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