Temple Bright helps serve up more expansion at Bristol-based fast-food chain Oowee

31/08/2022

Fast-food business Oowee has opened its sixth restaurant, adding an outlet in Brighton to the three in its home city of Bristol and two in London.

The fast-growing group, best known for its Dirty Burger, had previously been operating in the South Coast city as a delivery-only kitchen.

The new restaurant is also the chain’s fifth Oowee Vegan venue, adding to those on Bristol’s Baldwin Street and Picton Street and London’s Dalston and Brixton.

Further outlets in a range of UK locations are planned over the next few years.

Oowee’s first restaurant, on North Street in Bedminster, opened in 2017 and remains its only venue selling meat-based food.

The group also supplies takeaway meals in Bristol from a delivery-only kitchen run by Deliveroo.

Two years after opening the North Street outlet, Oowee founders, chefs Charlie Watson and Verity Foss, saw a gap in the market for vegan fast food – and Oowee Vegan was born.

Its website reads like a manifesto: “We believe the future of food is plant-based,” it proclaims.

“Right from the very start our mission for Oowee has been clear – our mission is to revolutionise fast food.

“Making fast food of the future means we’re on a mission to be a high street restaurant that’s loved by vegans and non-vegans alike… This is simply market-leading fast food that happens to be vegan.”

That mission has resulted in strong sales and glowing reviews, helped by Oowee’s unique and instantly recognisable branding.

Charlie Watson said: “We are really delighted to launch in Brighton, an exciting city on the cutting edge of culture and the perfect home for the latest Oowee Vegan.

“The Market Street location is just right, and the space is absolutely beautiful following our fit-out.

“We have high hopes for Brighton and beyond, for Oowee Vegan is proving to be every bit as popular as we expected, with vegans and non-vegans alike. It’s simply great food!”

Bristol and London solicitors Temple Bright have guided Oowee through its expansion with a team led by real estate partner Ben Brodie, who advises it on property arrangements, and also includes IP partner Sian Bussy on branding and banking partner Will Whitt on finance.

Ben said: “It is a delight to be working with Oowee, a name I first knew as a customer in North Street that now seems well on its way to becoming nationally renowned.

“Charlie and Verity have identified a real niche and their vegan burgers are absolutely delicious. They are an impressive team, complementing one another perfectly and demonstrating genuine passion, or perhaps I should say obsession, for what they do.

“We have advised them on property and finance as well as their superb branding. I am sure that the combination of great food, spot on branding, passion and the pioneering ability of Charlie and Verity will see them going from strength to strength. It is a privilege to be on this journey with them.”

Charlie Watson added: “We love working with Temple Bright, who show a level of engagement not often seen in solicitors.

“They understand our vision and are excited by it, while also bringing a calm and steady perspective to challenging situations and a crucial attention to detail.

“Ben has been a rock-solid adviser throughout our growth to date, ably supported by Sian and Will.”

Temple Bright was launched in 2010 with a streamlined business model involving experienced lawyers from a City and leading regional firm background. These lawyers work in partner-only teams, advising clients ranging from start-ups to PLCs across a broad range of sectors.

The firm now has more than 70 partners, spread evenly between offices in Bristol and London. It has particular expertise in the food and leisure sectors, advising food and drink manufacturers as well as restaurant, hotel and pub businesses.

This article appeared in the Bristol Business Newsletter on 31 August 2022.

Ben Brodie
  • Real Estate
Sian Bussy
  • IP & Technology
  • Media & Entertainment
Will Whitt
  • Banking
  • Energy & Environment